Twenty partnerships closed while
the market was shut.

The situation

Selling infrastructure to an industry that had just been burned.

Payment infrastructure is invisible when it works, which makes it a hard sell in a good market.

Counterparties had lost money elsewhere and were auditing every vendor they had. Budgets were frozen and procurement got slower every quarter.

What we built

The full pipeline, plus two verticals Banxa was not selling into.

We ran the commercial engine end to end. Outbound, qualification, negotiation, legal and go-live. Cycles ran from two weeks to several months against an ICP spanning emerging startups and enterprises, so the pipeline had to hold both at once.

Then we opened Layer 2 ecosystems, then treasuries and foundations. The grants came from there, $250K+ of revenue a normal partnerships forecast never sees.

Results