The situation
Every competitor was on defence.
The two failures were industry defining. Every exchange was answering questions about where customer funds were held, and partner and marketing budgets were the first line cut across the category. Most platforms stopped spending in the region and waited for the market to come back.
The trading groups and KOLs who drive volume in Oceania were mid-decision about where to move their communities, and the platforms they were leaving were the reason.
What we built
A migration strategy, run while the market was frozen.
We onboarded the groups that were moving, structured their campaigns, and set the reporting so partner performance was visible weekly rather than at quarter end.
The partner base grew 40% in a period when the category was contracting. The groups signed represented billions in annual notional volume.
Results
Same constraint,
different company.
Every one started with a 30-minute call about what was stuck.
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